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About SCID

Sasi Creative Institute Of Design

Sasi is a well-known brand name from Coimbatore, synonymous with creative advertising and brand management for nearly half a century. The Sasi Group embarked into the fields of education close to a decade ago with the reputed Sasi Creative School of Architecture, accredited by Anna University. Sasi Creative Colleges’ students have consistently secured top University ranks and continue to achieve great heights in their professions.

Managed by the Swaminathan Rajalakshmi Educational Charitable Trust, The Sasi Group’s foray into the formation of Creative College of Design is one of its crowning moments as the founders have been in the sphere of creativity and design for many decades and to have an institution focusing on its core area is a long-term passion and dream. With this commitment to their legacy, Sasi Creative College of Design is set to be one of the best Design institutions in the world in the years to come.

Knowledge Brigade

Learn from our critically acclaimed academic advisors and faculty from the best institutions in the world. This helps them bring the finest of teaching practices, methodology and curriculum to Creative College of Design on par with the best institutes worldwide. With a carefully selected group of research academicians and industry professionals to give the best blend of both worlds, all CCD professors and visiting faculty are specialized in multiple disciplines with real world and design education experience. This enables them to offer realistic teaching modules that help students learn the fundamentals of design, creativity, strategy and innovation by imparting key theoretical knowledge through experiential learning. Students thus gain immense practical knowhow that ensures they are career ready with valuable mentorship and guidance throughout their education.

Prof. Balaram Singanapalli


Prof. S Balaram is an internationally reputed designer and author with over four decades of teaching experience. He has held top positions at the National Institute of Design including Chairman of Education and Governor. He is Emeritus professor of CEPT University, India. He founded the Craft Development Institute in Kashmir for the Government of India. He was the founder Dean at DJ Academy of Design. Many of his designs have been produced and acclaimed. He has four patents to his credit. His numerous awards include – the Ron Mace international award for Universal Design, the Helen Keller award for outstanding contribution for people with disabilities, the UNIDO-ICSID award for Design for Development and an honorary Fellowship of Society of Industrial Designers of India for lifetime contribution. He has been invited to speak at various international and national forums. One of the most significant international meetings organized by him was the ‘UNIDO-ICSID meeting on Design for Development’, the first such meeting to be held in a developing country. He was the first to champion the term ‘majority world’ to replace the derogatory ‘developing world’. Apart from the vast number of stories, articles and essays in journals, he has published books such as- ‘Thinking Design’ (second edition); ’Design quotes’ and sections in ‘Britannica Encyclopedia, ’Universal Design Handbook(second edition)’ and ‘Teaching Universal Design’. He was on the advisory board of ‘Design Issues’ a journal of international repute. He was one of the keynote speakers at the Second IAUD conference 2006, Kyoto and third IAUD conference at Hamamatsu 2010.

AG Rao 

A.G. Rao (Ananthapuram Gopinatha Rao) is an Adjunct Professor and  Former Head (1987-90) at Industrial Design Centre (IDC), Indian Institute of Technology Bombay. Rao was born in 1945. Graduated as a Mechanical Engineer, he pursued his post graduate studies in Product Design at NID, (Ahmedabad). In 1980, served under a UNESCO fellowship, studying creativity at M.I.T (Cambridge, Massachusetts) and other places.

He has been teaching in IDC, IIT Bombay from 1970 and has guided over 150 M.Des projects. He designed the electronic voting machine for BEL and more than 20 products for companies like Crompton, Siemens, Thermax, L&T and Bamboo toolkit for UNDP. He is the Founder Member of the M.Des Programme at IDC. He was invited for talks on Design and Bamboo in Bali, Costa Rica, Singapore, Hong Kong, Brazil, Mexico, U.S.A and Europe. He started the Colour Fly Design Studios for the Meso group. He has conducted several workshops on Design, Creativity ,product Innovation, Experiential learning and Bamboo craft for different groups like school children, designers and engineers in companies like Honeywell, Whirlpool International, NTU Singapore, Hyperwerk, basel, Switzerland. His positions held in the past include D.L.Shah Chair for innovation, Hon. Director, Boroplast Pvt. Ltd., President’s Nominee for Faculty Selections, IIT Guwahati. He is the Managing Director of A.G.Bambu Style Pvt. Ltd. (Started under SINE, IIT Bombay).

Neha puri Dhir 

Textile Designer & Artist

Neha Puri Dhir is a textile artist based out of Vadodara, Gujarat. She is a graduate in Textile Design from the National Institute of Design (NID), Ahmedabad in 2007. She subsequently pursued a Master degree in strategic design from Politecnico di Milano, Italy, on full scholarship. She has done her MA Design for Textile Futures, one year programme at Central Saint Martins College of Art & Design, University of the Arts, London, UK. She has worked extensively in the field of design, education, craft and industry in India for the last nine years. In her present art practice; she has been exploring various techniques of resist dyeing. She is deeply intrigued by the abstract nature of these processes and primarily focuses on stitch resist within the wide spectrum of resist dyeing.

Vaibhav Kumaresh

Founder, Director, Vaibhav studios, Mumbai
Produce Quality Animation Flims in the field of commercial, shorts,television & feature length coutent

Prashant Desai

Producer & Director of Ad Flims & Documentry
GRAFTII (Graduates of Flim & Television Institute Of India) Cinematographers Combine.

Priyankar Gupta

Various Publishing / Production houses / Advertising agencies / Television channels such as The Walt Disney
Company India, HBO,AXN,BBH,JWT,etc..
Job: Media consultant, illustrator, Animation Flim Designer, & Pre Visualizer

Ranjit singh

Creative Producer, Animation Director, Author, Animation Graphics Design
The Art of Animation Production Management

Tony singh

Design Management
Singh is the founder trustee of The Animation Society of India (TASI)

Jabera Sulemani

Visual Merchandising
Graduate in Resource management, Diploma in interior designing and M.Des (PGDPD) in Apparel Design and Merchandising Design

Nikheel Aphale

Calligraphy (Master Class)
Nikheel is a calligrapher and graphic designer

Pulak Bhatnagar

Brand Identity
Pulak Bhatnagar is a Graphic designer and Illustrator

Prosenjit Ganguly

Animation & Film Design
Prosenjit Ganguly is an independent Animation Film Designer

Mons Selvam

Mons Selvam, Architect by education, Entrepreneur, present Guinness record holder of longest comic strip (351.7 meters) & record holder of Asia book.

Jayagovindan Menon

Basic Typography & Basic Graphics
Jay Menon has over 30 years of editorial and design experience working with mainstream publishing and corporate communication across print and new media.

Parthiban Rajukalidoss

B.Arch (NIT Tiruchirappalli), M.A (BTU Cottbus, Germany), PhD (IIT Hyderabad).,
Parthiban specialize in studies regarding culture, values assessment of cultural heritage, tangible and intangible cultural heritage

P.s. Sridhar

B. Arch (MIT, Manipal), M. Arch (Hindustan University, Chennai).
Sridhar specializes in residential architecture and interior design with 30 years of experience in this field.


R-Costume design and fashion | Product Development

Shivbilas Saksena

Ex-National Institute of Design

Director – Design

Shaswatii Chowdhury 

Ex-ICAT Design & Media College

Director of Academics and Design Educator

Dr. Clive Colledge

Birmingham University

Visual Communication / Branding / Marketing

Dr. Simon Bell

Coventry University

Visual Communication / Publishing / Design Theory

Ann Muirhead

Coventry University

Fashion Design & Marketing

Sujimsha Mashood

Industrial Designer / User-experience Designer

Jakki Dehn

Kingston University

3D Design / Material Sustainability

Bobbie Jones

Staffordshire University

Visual Communication / Illustration

Rajeev AG

Film-making, Design and Media

Singhara Kannappan

Industrial, Product and Interior Design

Bhoomaiah Bandi

Fashion and Apparel Design, Product Development

Akshaya C.R

Architect, Illustrator

The Creative College Campus

The campus is designed scientifically to aid and enhance ones creativity. To start with, this is not a typical campus with long corridors and rooms. The spaces here are designed with responsive human behaviour at its core. As you walk through the campus there are a lot of touch points that have been specifically created and placed to trigger ones creativity at a subconscious level. Some of the touch points are the use of models room, white board area as a “walls of thought”, transparency to bring a sense of ease and to remove mental road blocks, open spaces to facilitate social collaboration, and natural elements to soothe and to get inspired.

To complement the above creative philosophy Creative Colleges campus is located at Myleripalayam, on the Coimbatore-Pollachi highway, just a half an hour’s drive from Coimbatore station. This place is well connected by air, road and railways, making it easily accessible from anywhere.



The physical environment of the campus is structured to induce the young minds to exercise their creative faculties. All the classes are conducted in Hexagon- shaped rooms which have no blind spots, thereby bringing the whole classroom together, leaving no student out. Our classrooms have ‘Idea walls’ where students can express their creative thoughts. Such classrooms designed with the recommendations of educational psychologists to maximise the potential the students have, to learn a concept within a specific amount of time.

For a professional, working as a part of a team is very important. Creative Colleges encourages collaborative learning among peers, as this facilitates a low-anxiety atmosphere wherein acquisition, rather than learning, takes root on a subconscious level.

Creative Colleges encourages extra-curricular activities and sports. The institution provides a wide range of indoor and outdoor games. There are informal study area in and around the college is where nature study and life sketches takes place. Students also try out life size installations in these areas.

The campus is well equipped with state of the art infrastructure such as Digital Classrooms, Studios, Art rooms, Conference room, Computer Lab, Workshop, Seminar Hall, Auditorium, Fashion Studio, Drafting Studio, Digital Lab and Student Lounges. There is a full- fledged library with latest national and international journals.

The college has full fledged Boys and Girls Hostels with all amenities to ensure students to feel that its their home. The day scholars are facilitated with comfortable vehicles connecting the different ends of the city.

The campus is located at Myleripalayam on the Pollachi Highway which is only 18 kilometres from the heart of Coimbatore city.