Communication Design

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Communication Design

B.Des Communication Design

Duration: 4 years – Eligibility: +2 / Equivalent

The B.Des Communication Design programme has been designed in response to the growing need in India and even other parts of Asia for good professional programme in “Communication Design”. A four-year Bachelor’s Degree programme with Honours provision has been conceived to address this need.

At Creative Institute of Design, We adhere to the idea that creativity is the single factor that distinguishes the leader from the herd. What we seek is to bring creativity into play as part of the learning process. As part of our efforts, we place great emphasis on bringing to the fore the student’s analytical abilities and creative acumen to help them cope with the challenges for the future. The able support from a university of repute is the key element to reach our goal to generate creative leaders with awareness of global design, having skill to sustain in the ever- changing socio-economic environment.

COURSE OVERVIEW & STRUCTURE

Expertise in Communication Design is high in demand in India nowadays. Due to tremendous growth of the creative industry and excellent employment options, today many people are opting for Graphic Design, Advertising, Applied Art, Illustration, Photography and Multimedia courses in India. But very few schools in India at present are offering suitable course to prepare students to face the challenges and demands of the industry today to produce internationally acclaimed design solution.

Once India is developed as a credible destination for a designer, it is expected that India will then move from the position of a product provider to the level of product developer with its own intellectual property rights. To achieve this development, there is a requirement of worldclass institutions which train talents in the field of communication design, who can produce a solution which is cross culture and acceptable in the industry worldwide.

The designer of today is considered as a specialist in solving problems related to Communication Design hence the ability to visualise the concept is a must for graphic design, advertising, illustration, photography and moving image professionals. A designer needs to have skills in Layout, Drawing, Lettering, Typography and Photography, etc.

This programme is geared to assist in developing attitudes, skills and aesthetic sensitivity necessary for these professionals. The purpose is to create awareness of the environment and to arouse the students’ creative faculty. The primary concern of the programme is to introduce the students to the fundamentals of design, to initiate them to design as a creative problem solving process, and to develop a highly evolved ‘design’ attitude and understanding of the relationship with culture and human senses, emotions and feelings.

This programme will help and develop an understanding of both national and international milieu, user needs, applications, processing of design and synthesis. The Programme is geared to inculcate the development of values, attitudes, materials and sensorial skills necessary for any specialisation in visual communication. It aspires to create an awareness of the changing environment by constantly relating the students’ learning to real life situations.

The curriculum is delivered through a mix of project work, lectures, seminars, workshops and assignments in discrete units. The BDes (Hons) Graphic Design course offers a common foundation year that provides the opportunity to explore the broad spectrum of art and design. This introductory diagnostic experience during the first year develop skills that is required to progress in degree level study in the second and third year (levels 4 and 5) moving on to the specialised area of study; followed by year four (levels 6), consisting of selected specialised study. Year four requires students to manage their time, to be self disciplined, to be highly motivated. Independence, originality and professionalism are encouraged. This Stage prepares students for their chosen profession or course of study to postgraduate level

ACCREDITATION

We offer a four year exclusive Bachelor of Design (B.Des) program approved by an Alagappa University* recognised by UGC.

In addition, we are collaboration with a Birmingham City University to enable students with cutting edge education content, methods and learning thereby equipping our students with skills that are amongst the best world wide. UK universities are generally renowned worldwide for quality education and are highly reputed worldwide.

The foreign collaboration also adheres to the stringent norms of QAA, one of the highest norms in the world. This ensures that students are bound to get the best of training and learning.

What we teach here, apart from the technical skill sets, is a radical conceptual approach to design and test them through debate and through application in public space. You will learn to consider design practice in relation to the human conditions experienced in everyday life as well as in relation to social, political, landform, urban and virtual environments.

CAREER

On completing this course, you can be:

Publishing Firms
Design Studios
Corporate Houses
Event Management Firms
Animation Studios
Design Education Firms
Film Industries

ENTRY REQUIREMENT

Applicants should be minimum of 16 years of age by 31 December in the year of entry with medium of instruction as English.

10 +2 or equivalent

It is mandatory to acquire English Language IELTS 6.0 qualification for students whose first language is not English.
“Accreditation of Prior Experiential learning” (APEL)
Mature students may possess considerable amounts of uncertified learning, which may have been derived from work base or other experiences. It is our intention to offer such students an opportunity to gain credit for this learning if that would be appropriate. Claim for APEL, should be made prior to the start of the programme.
Credit Transfer
Applicant can apply with credit transfer facilities as well. Applicants need to submit a portfolio to be considered for the same.

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